Cover of: Identifying substitute and complementary relationships revealed by consumer variety seeking behavior | Leigh McAlister

Identifying substitute and complementary relationships revealed by consumer variety seeking behavior

  • 40 Pages
  • 0.55 MB
  • 3854 Downloads
  • English
by
The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management , Cambridge, Mass
Marketing., Consu
StatementLeigh McAlister, James M. Lattin.
SeriesWorking paper / Alfred P. Sloan School of Management -- no. 1487-83, Working paper (Sloan School of Management) -- 1487-83.
ContributionsLattin, James M., Sloan School of Management.
The Physical Object
Pagination40 p. :
ID Numbers
Open LibraryOL14014094M
OCLC/WorldCa15478155

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